A quiz that appeared on MSN 6/26/00 asked

What's the most beguiling opener for your personal ad?

A.  SWCWNRNMNS ...
B.  Gwyneth Paltrow look-alike ...
C.  Petite, pretty, feminine ...
D.  Looking for clean, honest, caring, sincere, warm SWM ...
E.  I promised I'd never do this, but ...
F.  Gorgeous (with subdued back-lighting) ...

The answer given was:

Answer: Five points for "Gorgeous (with subdued back-lighting) ... ." That's according to Sharyn Wolf's author of Guerrilla Dating Tactics, who has made a career of studying what works and what doesn't in personal ads. Initials ("SWCWNRNMNS"), she says, are just plain confusing and look cheap, besides. Nobody's going to believe you look like Gwyneth Paltrow. "Petite, pretty, feminine" is as generic as it gets. Is anybody looking for an unclean, dishonest, uncaring, insincere, cold SWM? And starting off "I promised I'd never do this, but ..." makes you sound sad and discouraged. What you want to aim for, says Wolf, is "heart, soul and wit ... passion, compassion, empathy and a hint of mischief."

   I would add to that, that humor in a personal ad attracts me.  Also sometimes when I see Looking for clean, honest, caring, sincere, warm SWM I think, "Is she saying that it's so hard to find one, and I'll bet she did find them and rejected them because she's really looking for a man with money, the hippocrite."


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